it appears that Diddy hasn't been keeping up to his end of the "understood" agreement with Ciroc by not promoting and drinking the vodka everywhere he goes.
But, we're sure he kept his $100 million from the deal with them!
During the Cannes Film Festival this week, Diddy was at the Belvedere bash to launch the new Jagger Dagger. It's a new drink designed by Jade Jagger for Belvedere.
Sources reveal to PerezHilton.com that Diddy was in the VIP room all night, with about an entourage of 50 or more people.
"He spent the night drinking Belvedere and making sure his posse had enough Belvedere on hand as well," a party source tells us.
Shit, it's Diddy. He can do whatever he wants. He just needs to travel with his own butler from now on and that has Ciroc vodka on him at all times!
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